I SEE Fudo at Fudzilla is egging up the AMD story the INQster ran the other week about massive layoffs at the chip firm. While Charlie reckoned five per cent of the staff were about to go, Fudo reckons 10 per cent are for the chip-chop.
A five per cent layoff was described by the INQ as “massive”, so a 10 per cent layoff would then be “ginormous”. We’ve never really had an adequate definition from Hector Ruiz, AMD’s CEO, what “asset lite” means, have we?
Generally speaking, when times are tough, the marketing people are first to be “pruned”. The sales people are last to go. AMD’s hired a new marketing geezer to replace Henri “I got flamboyant ties” Richard, and it’s certainly fair to say that over the last 18 months or so, Chimpzilla hasn’t shown much flamboyance at all.
In the olde daze, a rash of logos was enough to stir up the world and its little doggie, but these days something more is required from AMD, we think. AMD has lashed out at some hacks, which was never what it did in the past, in the days when we used to paint hard boiled eggs and roll them down some distant hill every Easter Monday.
Fudzilla can be found to the right of this story, as too is the INQster. ♦