Tag Archives: Nigel Dessau

Nigel Dessau’s AMD value proposition is something else

Someone who doesn’t wish to be benchmarked as a person has tuned us in and turned us on to Nigel Dessau’s ——-Three Minute Mentor.

Nigel is a marchitecture guy at AMD. Get ready for this. The latest – episode 24 – is “How do you write a value proposition”. I listened. I learned.

I learned that people need to be benchmarked. I learnt that in three minutes Nigel said the phrase “value proposition” 20 times in three minutes. Once every nine seconds. Now that’s value!

Sun man takes over AMD’s marketing

AMD HIRED a Brit who worked at Sun and IBM to oversee its worldwide marketing.

Nigel Dessau was senior vice president of storage at Sun, and before that worked for Storagetek and prior to that IBM.

He’s from Nottingham. He doesn’t appear from his picture to have the flamboyant taste in ties that marked Henri Richard out as a semiconductor peacock.♦