THE LEGAL BEAGLES at Intel issued a writ against Intellimage late last month, alleging it had breached its trademark.
Intellimage specialises in graphics design, but it has made the fatal mistake of starting its name with the letters i, n, t, e and l. Many firms and individuals have fallen foul of Intel’s jealousy at firms which use its name, or part of it.
The law suit started in a Californian district court on the 28th of April last. ♣
DON CLARK at the Wall Street Journal (sub required) seems to have got a press release about parallel computing earlier than anyone else today.
He writes that His Voleness and La Intella will announce a major investment to promote programming for multicore chips.
This will be led by boffins at Berkeley and there’s probably going to be a lot more money put in than the cash prizes of $250 AMD said it was offering a week or two back.
Intel – like AMD – is really hoist by its own petard. After running out of places to go in the megahurts wars, attention was turned to multicore chips, and no doubt we’ll probably see Intel “Atom” MIDs soon with multiple cores. But the big big problem is how to write software that will take advantage of these hardware capabilities.
And it’s not a new big big problem. Software boffins have struggled with the concept for years and years. The Journal quotes William Dally, a Stanford professor, as saying that while the chip makers are hurtling pell mell towards multicores, no one has a clue on how to program for them.
That no doubt includes Microsoft, which couldn’t even be bothered to program for Intel’s marketing scheme called HT – that’s hyperthreading, not hypertension – in the glory [surely gory, Ed.] days of Chipzilla’s Pentium 4.♣