Tag Archives: value proposition

Nigel Dessau’s AMD value proposition is something else

Someone who doesn’t wish to be benchmarked as a person has tuned us in and turned us on to Nigel Dessau’s ——-Three Minute Mentor.

Nigel is a marchitecture guy at AMD. Get ready for this. The latest – episode 24 – is “How do you write a value proposition”. I listened. I learned.

I learned that people need to be benchmarked. I learnt that in three minutes Nigel said the phrase “value proposition” 20 times in three minutes. Once every nine seconds. Now that’s value!