Tag Archives: Intel Developer Forum

ARM objects to picture of Tudor on Intel book review

HAD A SNOTTOGRAM from ARM US PRs just because I put a headshot of Tudor Brown on the book review what I wrote yesterday – and which you can  find here. Take it down, she the lass Grabowski said, take it down! Has ARM no sense of ♥ humour? Discuss. Or don’t.

Hill and Knowlton screw up@Hackenflacks awards

THE FLACKENHACK awards are some sort of PR gig where the booze runs out early.

I’ve been to one. Lest you have any doubts about this, PRs, generally speaking, despise journalists. Mike Hardwidge didn’t, and Bill Moores doesn’t, but they are totally exceptional.

At an Intel Developer Forum a few years back, my son was standing near the front of the piano bar when one Dan Snyder walked in. My son was then a hack but Dear Dan didn’t know that.

The minute he walked in and saw me, he said “f***** Mike Magee, f***** Mike Magee.”

Tazz is a bit of a rebel. Heck he’s doing PR these days. So when he went to the Flackenhack Awards the other day, he bumped into a spinner from Hill & Knowlton,  a spinner for the Intel Corporation, and asked him what he thought of Mike Magee.

“He’s a f***** t***”, said the spinner. Why’s that, asked my son, faux innocently. “He totally screwed us at the Intel Developer Forum,” said the H&K guy. “He’s my dad,” said Tazz.

Funny how things come around in the end, eh?  Heck. ♥

Would my bum look big in this?

I BOUGHT – yeah bought an Intel t-shirt while I was at the Intel Developer Forum last week.

Because bum doesn’t have the same meaning in the USA as it does in the UK. Bum here means arse here and ass there. Bum also means street bums.  So I was with Rupert Goodwins and he suggested we buy loads of the t-shirts and give them out to the various bums on the street to wear.

Still, at this price tag, maybe we’d be better off organising a shelter or something. Of course with this particular “bum”, Intel is signifying its rather famous jingle, which you can hear here, if you want to.

Bum, bum, bum, bum, bum, bum, bum bum, bum

Bum, bum, bum, bum, bum, bum, bum bum, bum

Those Intel Developer Forum snaps we dare not show

THERE ARE ALWAYS unexpected things happening at the Intel Developer Forum. But on their own they’re not always newsworthy.

idfshoes

We don’t know who owns the shoes. But we know where he got his shoes. On the pavement.

idfsmoke

Spotted just outside Annabelle’s, opposite the Marriott.

idfswine

Worried about swine flu? Some people obviously were and so Intel provided a way of cleaning your hands before you went in.

Oh, and I’ve just been over to the Rose & Crown@North Parade. One of the regulars said: “Enjoy San Francisco?” I said yeah. He said: “It’s just that Ravi was there and the first bar he was in he spotted you at the other end.”

There was a big cardiovascular event going on in San Francisco – around 15,000 people attended. We guess Ravi was at that one, rather than the Intel gig. We’ll find out.  [We found out, he was. The bar was the Marriott bar. He said: “You were with Intel”. Well, in a way, yeah.]

Oh, and a shot of part of our hotel room. Yes, we certainly live a wonderful life. ♥

DSCN3760

Where’s Pat Gelsinger? campaign begins

A NAUGHTY JOURNALIST here in the Moscone centre spent some time using the whiteboards to write Where’s Pat?

These were all carefully erased by the Gelsinger Thought Police because we’re not here to talk about Kicking Pat Gelsinger now he’s gone.  So here’s Mad Mike Mageek in front of a whiteboard writing Where’s Pat in Hindi.

This one has stayed up for a long time. But no doubt pretty soon now someone will get round to erasing this too.

kahan

kahanb

pingback: Tom Foremski

Indian Independence Day means work for most

TODAY IS Indian Independence Day, marked in most cities in India by formal celebrations.

But while the banks, the civil servants and the fortunate have the day off, and so a long weekend, life here in Bengaluru seems to be throbbing normally. A quick walk down 100 Feet Road demonstrated that this afternoon. And crossing the 100 Feet was as fraught as any normal day in India.

At the Examiner, the hacks have today off, so the site is being kept up to date by yours truly and the assorted stringers we have. I’m packing, ready to fry out to San Francisco for the Intel Developer Forum in San Francisco, so quaffing my last Haywards 5000 for about a week before I return to Bengaluru.

I’ll be close to 12 hours behind my Indian hacks next week, so will be dislocated in time, space and culture. I will also be competing to some extent against the previous two plaices – the INQUIRER and The Register. I am sure to meet Charlie Demerjian and some other old pals.

See you on the other side of the bigger Pacific pond!

Examiner to compete with INQster, Rogister@Intel

I FRY OUT of Ole Bengaluru tomorrow, via Singapore, to the Intel Developer Forum (IDF) which is being held next week at the Moscone, a beggar of a place.

It will be a long fright, but I am up against the challenge to end all challenges. I will be competing with three or possibly four hacks from the INQster to bring news from IDF to our global readership.

Goodness knows how many Rogister people will be there. That rag is now, thankfully,  a very distant memory of 14 years ago. The INQ has whitewashed me out of existence. So has the Rogister. I don’t mind, ‘cos Wikipedia continues to tell its own version of history.

I sold my shares in the Reg back to an adsales geezer, flogged the INQster to VNU, and seem to have generated loads of jobs in the process. It was something of a coup hiring Paul Hales at the INQster to work for VNU again, we’re sure you will agree.

In America, I will be 11 and a half hours behind Ole Bengaluru. My loyal team of hacks in India will no doubt pick up the slack and deliver stories to the world that the INQster and the ROGster can only dream about, the little bunnies that they both are.

Lest you think I am in the slightest bit bitter about the Register and the INQUIRER, I’m not. Far from it.  I am satisfied at a good job well done. And I am looking forward to challenging them both at IDF!