Further to the acknowledgment below, regarding your FOI request dated 28 September, I am now in a position to respond. Please see below for the answers to your questions.
1. Please break down the costs of this initiative – I and other residents of this street received a colour brochure yesterday – oxford.gov/uk/recycling league – see sub questions:
Oxford City Council received 350k after they were successful in applying for a DCLG grant.
As this is a three year project officially launching on October 5th, a full breakdown is not yet available.
1a How much did the smartphone app cost to develop?
The Smart App is not part of the project, it was already developed. It cost £750 to include the Blue Bin Recycling League pledge form.
1b To how many households were the full colour brochures delivered in Oxford?
All Oxford households, approximately 60,000. 61,000 packs were ordered.
1c Please name the areas represented by the colours at the back of the leaflet.
Oxford has been split into 8 areas which have been given a colour. These areas mirror our collection days and geographically incorporate several different well known Oxford area names
2. Who was responsible for the initiative? Was it council members?
The Recycling Team submitted a bid to the DCLG grant fund to run the incentive scheme. It has had full Councillor support and consultation and is overseen by John Tanner, board member for Cleaner Greener Oxford
I hope this helps,
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