Now Google tells newspapers how to do biz

THE EVER-EGREGIOUS Google has been putting its oar into the newspaper business, according to a report in the Wall Street Journal.

Yeah, while all around us newspapers fall – yeah unto the IT Examiner and The News – CEO Eric Schmidt has been advising suits from newspapers how to do their business better.

Schmidt, according to the Journal, told the Newspaper Association of America that publishers need to create a new format for online journalism.

That, Schmidt reckons, means creating personalised content readers want to read.

It’s readers that newspapers should always keep in mind, of course, and  experienced journalists will produce copy and headlines that catch the eye, and taste good too.

Unfortunately, too many publishers think of their journalists as data gatherers, which is why so many journalists are being laid off all around the world, in a bid to reduce costs.

Online journalism is like any other journalism, Mr Schmidt. The overheads are much smaller than those of print journalism, but readers want hard hitting stuff, not regurgitated pap and crap. The Journal article is here – you will need a subscription.  ♦

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s