THE KIDS HERE will have to go back to school soon, because although the summer solstice still beckons and the hoopoohs or whatever they are awaken me with their shrieks earlier every morning, the monsoon is beckoning.
A few stray mossies have divebombed me and partaken of my blood so future generations of the pesky insects will no doubt be dancing the Highland Reel and perhaps even performing the very risky Scottish “sword dance”.
The Scottish “sword dance” is when a lassie dances in and out of a couple of claymores laid on the ground and we Scots all pretend that we ever were a nation.
And talking about whisky, now Bengaluru is undry, we took a trip to the nearest supermarket to discover that “Black Label” is still sold in Asia at a very premium price of 3,000 Indian rupees plus.
Now this is branding. As we flew out of Heathrow on a direct fright from Terminal IV to Bengaluru HAL, we noticed that the number of whisky SKUs are beyond belief. Whisky is not wine. Black Label is not brilliant. But the Scots marketing Scotch are something else.
