Dell confirms it’s a friend of the channel

WE REPORTED in mid-March that Dell was attempting to emulate HP’s success in implementing a channel strategy in India.

Now it has rolled out those plans, according to DQ Channels, an Indian web site. Dell’s cunning plan is called Partner Direct and will aim to recruit resellers to sell its products in what it quaintly describes as tier one and tier two cities in the sub-continent.

There’s more, here.

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