INTEL is sponsoring bands in London clubs, focusing on graphics – writes Tamlin Magee.
When my pal Steph, sometimes drummer for up-and-coming and criminally underrated band Theoretical Girl, – herein http://www.myspace.com/iamtheoreticalgirl], offered to stick me on the guestlist for last Saturday’s show in Camden I leaped at the idea, and indeed, onto the tube and into the venue.
Hold on though, what’s this? ? A flyer, yes, but peer a little closer and you’ll notice none other than Intel has its paws in the tight-jeaned pockets of the Camden muic scene.
This came as a bit of a shock, Intel not being one of those yoof-friendly fashion brands, unlike, say, Apple.
What’s Intel got to do with it, then, as Tina Turner once famously sang? I’ve tried calling about but to no avail, so let’s have a guess shall we? Bands playing the event – also playing were Kids Love Lies and Scanners – sported a fancy backdrop with their names floating around. We reckon that Intel is responsible for the graphics with all the charm of, er… Intel. We contacted Intel and the promoters for a comment. None was forthcoming.
IF THIS GUY hadn’t been running to cross the Euston Road, we’d have had a very clear shot of an Evening Standard booth with a flat panel TFT-LCD panel displaying all the paper’s headlines.
We investigated further because we speculated what the heck was going on.
The news seller has to change the battery once or twice a day to replenish the LCD display. The continuous LCD display is beamed by wi-fi, not WiMAX, from a place across the road.
The system has been installed for about two months. The vendor could not say whether or not the new system sells more papers. There are now three free newspapers in London, one of which is owned by the same firm that sells the Evening Standard. People, he said, did not crowd around to see what the headlines are.
Just across the road, there were lots of people giving away free newspapers, one of which is from the same stable as the Standard.
Obviously people prefer to watch TV rather than read newspapers. ♦
THE BANK OF ENGLAND is apparently going to bale out British banks by providing £50 billion worth of securities today, an act of sheer stupidity.
These would be the same banks which have reaped huge profits off the back of ordinary people and made immense profits and paid themselves huge bonuses over the last 10 years while they’ve wined and dined themselves and others and made hay while their fake sun shone.
These banks don’t need baling out at all. They require a proper riveting and kicking for behaving in an idiotic way. Truly, they are non-accountable. ♥