WHEN I WAS in India earlier this month, I wrote a story on this boggette about Dell attempting to use a distribution model to shift its goods in the sub-continent.
Now DQ Channels reports that Dell will adopt the “stock and sale model” – but as we pointed out at the time, it will have an uphill struggle.
The wire notes that the Indian channel is abuzz with speculation that it’s signing up local partners. Earlier this week, other news sources said that Dell would continue with its direct model in India.
However, realistically, it has to adopt a proper channel strategy in India where Internet penetration is still low and where salaries are restricted to a few. ♣
Tata’s electronic retail Croma already got to selling Dell… I think its great the way Dell wants to win back from HP. Dell has had a price advantage earlier, and for the Indian markets its quite an advantage to have!!