Daily Archives: March 28, 2008

BA discovers satire as Terminal Five chaos continues

WE’RE FRYING out of Heathrow tomorrow, via Virgin, so we’re naturally keeping an eye on the continuing chaos at Terminal Five.

We’re astonished to see that British Airways has a vision, and that vision means it will change the way you fly forever – that is to say, avoiding BA, presumably, and the shopping mall which includes such well known high street names as, er, Harrods.

This BA page says that the aim of Terminal Five is to replace the queues, the crowds and the stress with space, light and calm.

“The £4.3 billion building is so light, modern and spacious that it’s hard to believe it’s an airport terminal at all.”

Well, it certainly was hard to believe that yesterday. And today one in five frights have been cancelled.

The page continues that there will be huge improvements in punctuality and baggage, with the state of the art system designed specifically for Terminal 5 using “proven technology”.

What a debacle. And BA wouldn’t or couldn’t even find hotels to put up its jilted passengers who were forced to bed down in the “most luxurious air lounge in the world” last night.

Yes, certainly it is a “new era in air travel”.    ♦
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Dell goes for distribution model

WHEN I WAS in India earlier this month, I wrote a story on this boggette about Dell attempting to use a distribution model to shift its goods in the sub-continent.

Now DQ Channels reports that Dell will adopt the “stock and sale model” – but as we pointed out at the time, it will have an uphill struggle.

The wire notes that the Indian channel is abuzz with speculation that it’s signing up local partners. Earlier this week, other news sources said that Dell would continue with its direct model in India.

However, realistically, it has to adopt a proper channel strategy in India where Internet penetration is still low and where salaries are restricted to a few. ♣