MIGHTY HARDWARE firm Dell has opened its factory in Chennai and is trying to emulate HP’s success in India by selling kit through distribution here.
That’s a mighty tough nut to crack. According to distributors and computer resellers, HP’s distribution network is near unassailable, and while there’s room for other players Dell stands little chance of wooing the Indian channel.
However, where Dell faces a Sisyphean task in the sub-continent, plucky little player Acer is doing pretty well. Lenovo, on the other hand, seems to have lost the plot.
The problem for Dell is that the channel isn’t prepared to be that sympathetic, after having to compete with a direct supplier for many years. HP, on the other hand, faced a battle with Samsung over two years ago, and consolidated its victory in India. ♣