THE VOLE’S sales team is in disarray after a senior executive threw in the towel yesterday, according to a report.
The Wall Street Journal (sub needed) said Joanne Bradford is the latest to leave its online advertising business, with the paper reporting the rest of the team is “devastated”.
If you were to disembowel a Vole and inspect the auguries, you would probably conclude that the prospect of coping with a Yahoo takeover is also not making the sales bunnies that happy.
Yesterday, the Vole nemesis, Google Two Shoes, announced a cunning plan to snaffle up even more business, called Ad Manager. This provides ad serving free. The Journal speculates that Google will eventually make the high price tag Double Click service free. ♦
Google’s dominance over an increasing number of online business aspects is a scary thing in many ways. I’m not going to speculate too much, but Google is already so big that keeping track of it all can’t be a simple task. The whole “don’t be evil” motto is a nice ideal, but is it going to be reduced into just that, a mere ideal? It probably tells us something when a behemoth like Microsoft can’t compete with them.
Let’s just hope it won’t end like the fictive piece “Scroogled” by Cory Doctorow:
http://radaronline.com/from-the-magazine/2007/09/google_fiction_evil_dangerous_surveillance_control_1.php