Tag Archives: Microsoft

Intel, Microsoft to push multi-core programming

DON CLARK at the Wall Street Journal (sub required) seems to have got a press release about parallel computing earlier than anyone else today.

He writes that His Voleness and La Intella will announce a major investment to promote programming for multicore chips.

This will be led by boffins at Berkeley and there’s probably going to be a lot more money put in than the cash prizes of $250 AMD said it was offering a week or two back.

Intel – like AMD – is really hoist by its own petard. After running out of places to go in the megahurts wars, attention was turned to multicore chips, and no doubt we’ll probably see Intel “Atom” MIDs soon with multiple cores. But the big big problem is how to write software that will take advantage of these hardware capabilities.

And it’s not a new big big problem. Software boffins have struggled with the concept for years and years. The Journal quotes William Dally, a Stanford professor, as saying that while the chip makers are hurtling pell mell towards multicores, no one has a clue on how to program for them.

That no doubt includes Microsoft, which couldn’t even be bothered to program for Intel’s marketing scheme called HT – that’s hyperthreading, not hypertension – in the glory [surely gory, Ed.]  days of Chipzilla’s Pentium 4.♣

Microsoft’s sales team “devastated” at lass quitting

THE VOLE’S sales team is in disarray after a senior executive threw in the towel yesterday, according to a report.

The Wall Street Journal (sub needed) said Joanne Bradford is the latest to leave its online advertising business, with the paper reporting the rest of the team is “devastated”.

If you were to disembowel a Vole and inspect the auguries, you would probably conclude that the prospect of coping with a Yahoo takeover is also not making the sales bunnies that happy.

Yesterday, the Vole nemesis, Google Two Shoes, announced a cunning plan to snaffle up even more business, called Ad Manager. This provides ad serving free. The Journal speculates that Google will eventually make the high price tag Double Click service free. ♦

George W. Bush saves Ballmer’s bacon

IT SEEMS that the Bush administration has allowed Microsoft off its US antitrust hook, according to a report on Bloomberg

That emerged as a court transcript was released last week, revealing that any further antitrust action will be up to the 17 US states which were part of the original complaint. 

Microsoft may be in the clear as far as the Justice Department goes, but in Europe it faces further woe as the EC steps up its investigation into the Great Vole of Volesoft. 

The Bloomberg report is here. ♣