Tag Archives: ATI

ATI party had “talking heads”

THE RECENT ATI gig in Old California must have been quite an affair. A megageek writes to tell us that at the cocktail party held there, he was in conversation with some other geek about shaders and the like, when an attractive Berkeley student tipped up.

Apparently she, like many another, had been engaged by ATI’s PR to engage in social intercourse with the media. The megageek was annoyed, seeing as he was engrossed in social intercourse with another geek about shaders and the like.

The conversation turned to San Francisco and the subject of skiing came up, as well as chit chat about the town and that.

This event bears all the hallmarks of former, now current AMD spinner Chris Hook, from Canadaland. Former readers of the INQster will recall not only that Charlie Demerjian attended his wedding, but that when he was based in Europe he caused Mike Magee to fall off his stool at a Hampstead hostelry.

We haven’t heard from Chris since he found himself drafted back to North America. But it does sound as if he still has a flair for party PR, by all accounts.

Intel will take on AMD, Nvidia head to head

THE CHIP called Larrabee will have so many notches on its gun that there will likely be a gunfight at the not-so-OK corral between Intel, AMD and Nvidia next year.

Today, Stephen Smith, VP of Intel’s Digital Enterprise division, told me that Larrabee, which the firm will demo later this year, will allow the firm to build discrete graphics cards. Products will follow, and that probably means 2009.

So that will mean that it will have graphics products to compete against Nvidia and ATI.

Making 2009 an interesting year in the already highly competitive graphics market.
Larrabee will be vector based, and use shared cache across multiple cores.

Smith also disclosed some details about Nehalem’s successors. It will be followed by a 32 nanometre chip called Westmere, and Sandy Bridges in 2010. Tock. Tick. ♣

BOGGARD The INQ’S take